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Begin part 3 of 3

THE PLAYS:

Upside:

Play Date: 08/17/2009
DLR (Digital Realty Trust REIT--$42.28; -1.22; optionable): REIT
http://biz.yahoo.com/p/d/dlr.html
After Hours: $42.77
EARNINGS: 07/30/2009
STATUS: DLR is in a 2 week Flag consolidation as it tests back to the 18 day EMA (42.25) off its August high from last week at 46. After trending higher from the November 08 low DLR peaked in April at 40, and again in May at the same level to form a double top and test back to its April and May lows in late June. It never did break down, however. That test consolidated the early 09 gains and set up for this strong move higher through July and early August as it ran uphill off support from the 90 day SMA (34.6) in early July. It surged through early August to give into this test now forming the flag and after a gap lower again Monday to the moving average DLR needs to hold the line here and set up for the next move higher to keep us on board for the buy.
Volume: 183.441K Avg Volume: 1.571M
BUY POINT: $42.92 Volume=1.8M Target=$49.88 Stop=$41.69
POSITION: DLR JH - Oct. $40c (65 delta, wide sprd) &/or Stock
http://www.investmenthouse.com/ci/dlr.html

Play Date: 08/17/2009
LPX (Louisiana-Pacific--$5.34; -0.49; optionable): Lumber, wood products
http://biz.yahoo.com/p/l/lpx.html
After Hours: $5.34
EARNINGS: 08/04/2009
STATUS: FLAG. LPX is currently in a strong 2 week Flag as it makes its pullback through early August off the 6.5 high from its breakout early in the month. It trended higher from March to May before taking a 2 month, steady pullback to the July low at support from its 200 day SMA (3.1) and the late October 08 low, and its November 08 high all at 3.0. It held that level very nicely to set up for the breakout through early August and it currently holds at the 18 day EMA (5.25) after some rough downsides through Monday with the market. Just need to see LPX hold its ground here after this great pullback as it sets up for the next turn higher which would give a great buy if it can hold the move into the close.
Volume: 2.662M Avg Volume: 1.627M
BUY POINT: $5.54 Volume=2.5M Target=$7.88 Stop=$5.12
POSITION: LPX KA - Nov. $5c (72 delta) &/or Stock
http://www.investmenthouse.com/ci/lpx.html

Play Date: 08/17/2009
RL (Ralph Lauren--$64.38; -1.08; optionable): Designer apparel
http://biz.yahoo.com/p/r/rl.html
After Hours: $63.81
EARNINGS: 08/05/2009
STATUS: FLAG. RL is working on a 2 week Flag consolidation here in early August with this pullback to the 18 day EMA (64.49) now after Monday's gap lower with the market. It made some impressive gains off the March low from the low 30's all the way up to the 60 dollar mark before testing back to 50.0 in late June and early July. RL Found support there from its November and December 08 highs at 49.3 to set up for this huge breakout through July and early August and now looks solid as it tests in the flag (breakout test). It just needs to hold its ground here and get the move going higher again and hold into the close for our buy. This is a great setup by RL. His ranch just outside of Ridgeway, CO is truly immense and spectacular. This setup could be pretty solid for us as well.
Volume: 1.931M Avg Volume: 1.713M
BUY POINT: $65.12 Volume=2.4M Target=$74.95 Stop=$62.88
POSITION: RL JL - Oct. $60c (71 delta) or RL JM - Oct. $65c (54 delta) &/or Stock
http://www.investmenthouse.com/ci/rl.html


Downside:

Play Date: 08/17/2009
GENZ (Genzyme--$50.32; -0.27; optionable): Biotech
http://biz.yahoo.com/p/g/genz.html
After Hours: $50.18
EARNINGS: 10/21/2009
STATUS: . Continuing Downtrend. GENZ has been in a long continuing downtrend since last fall off the peaks of September 08, February, June and late July for some serious losses over this long trend lower. After rallying off the March low it peaked in June at resistance from its January low (62.7) and this key downtrend and has since rolled lower, making a lower higher at the 50 day EMA in late July (55.5). As of early August it sold off hard into the new month and saw a light recovery to the 10 day EMA (50.4) here and has been stalling nicely off this weak bounce so ready to move in on GENZ as it heads back downhill. A move to the target lands a 43%ish gain
Volume: 2.983M Avg Volume: 4.099M
BUY POINT: $50.11 Volume=4.2M Target=$46.65 Stop=$51.31
POSITION: GZQ VO - Oct. $52.50p (-56 delta)
http://www.investmenthouse.com/ci/genz.html

Play Date: 08/17/2009
MS (Morgan Stanley--$28.54; -1.25; optionable): Financial services
http://biz.yahoo.com/p/m/ms.html
After Hours: $28.60
EARNINGS: 07/22/2009
STATUS: Double Top. MS is currently working on a solid Double Top from its early June high at 32 and this early August peak there as well which has sent it lower through early August. MS trended higher pretty aggressively off its November 08 low up into June where it hit a high of 32 and set up the first top. It then made a lower high in late June and caved into early July to break that key uptrend line, but found support from the 90 day SMA at 25.0 and clawed its way back up to 32 again. Anyway, it has set up a solid Double top now and Monday it fell down to the 50 day EMA (28.4) off those twin peaks. MACD formed a lower peak than its June peak even as MS moved up to match that prior June high early in August. That is a divergence indicating the bounce higher was much weaker. We are looking to play it on a bounce test of this break lower and want to see it bounce up to 30 or so and then as it stalls buy half a position. As it turns down take another of same size to complete the buy. A move to the target lands a 64%ish gain.
Volume: 17.528M Avg Volume: 25.34M
BUY POINT: $29.55 Volume=27M Target=$25.35 Stop=$30.64
POSITION: MS VH - Oct. $31p (-63 delta)
http://www.investmenthouse.com/ci/ms.html

Good Investing!
Jon L. Johnson and your IH Alerts Team

All of the foregoing is commentary for informational purposes only. All statements and expressions are the opinion of Online Investment Services, LP. or its paid consultants and are not meant to be a solicitation or recommendation to buy, sell, or hold securities. We are not licensed or registered in the securities industry. The information presented herein and on our related web site has been obtained from sources believed to be reliable, but its accuracy is not guaranteed. The security portfolio of Partners in Online Investment Services, LP. or its paid consultants may, in some instances, include securities mentioned herein and on our web site. Estimates, assumptions and other forward-looking information are subject to the limits of forecasting. Actual future developments may differ materially due to many factors.


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